December 15, 2009
Video Recap of SEMA and AAPEX
December 7, 2009
Centric Parts stars in Kohlweiss Commercial
Not nearly enough motorists ask for replacement brakes by name, so it's great to see Centric Parts get a tip of the hat.
Now get our agent on the phone.
December 4, 2009
Los Angeles Auto Show 2010
Fans of Team StopTech recognize this Tri-Point Mazda wearing StopTech Trophy brakes driven by Eric Foss in SCCA SPEED World Challenge series.
Some might also recall that the Dodge Viper SRT10 ACR set the Nurburgring record with StopTech rotors. It also just recaptured the record up at Laguna. The 2010 makes it's debut in Los Angeles at this auto show.
Steve Saleen showed up with slew of cars from his new SMS Supercars company, which included a pair of StopTech-equipped Dodge Challengers including a 570 in yellow.
The show runs through next weekend. You can get info at http://www.laautoshow.com/.
December 2, 2009
Team StopTech in Porsche Print Ad
In case you were wondering, yes, that is the GMG Porsche driven by James Sofronas all season as part of Team StopTech. The full page ad was too big to shrink down for this post, but you'll know it when you see it by the big StopTech logo across the vehicle's nose.
How do you get your Porsche into a national advertisement? Try throwing a set of StopTech Trophy brakes on your ride and winning the Long Beach Grand Prix with it.
It worked for James.
November 23, 2009
StopTech turns virtual heads in Forza Motorsport 3
Perhaps the most common car at SEMA this year was a virtual one.
Several booths turned into arcades with playable displays of racing videogame Forza Motorsport 3 for the Microsoft Xbox 360. Whipping by too fast to notice unless you are looking for it is the StopTech logo adorning the race barriers.
One helpful reader sent this photo in...
Don't try this if you happen to spot a StopTech logo during your real track day.
Some displays went overboard with their affection for Microsoft, including this Toyota's Tacoma All-Terrain Gamer (ATG) concept which features four on board Xbox 360s...
FYI - were still editing out footage from SEMA but look for something new in the Centric Parts YouTube channel in December.
Happy Thanksgiving!
November 6, 2009
See ya Las Vegas
Thanks to all of you who stopped by. For those of you who missed it, we'll post a video recap to the Centric Parts YouTube channel later in the month.
November 4, 2009
Dino Enters AIA Hall of Fame - Alive!
The quote of the day has to be the one uttered by a visitor to the StopTech booth at SEMA when she heard that Dino was at AAPEX getting this honor.
"I thought he was dead."
Ouch!
The story behind this is that last year another race car driver named Dino Crescentini perished in a track accident during a race in a different series than the one the Centric Parts CEO races in. Obituaries showed up all over race media - with a picture of the wrong Dino - our Dino.
The journalists had used Google Images to find a photo of the deceased. They typed in "Dino Crescentini race car driver" and, not knowing there were two people with the same name in this community, ran the first photo they found.
The situation was compounded by the fact he was scuba diving in a remote part of the world when the news broke. Therefore he was uncharacteristically not returning phone calls.
Over a year later, it turns out there are still a few people out there who did not see the corrections and retractions that ran a days later.
November 3, 2009
Kudos for Centric Parts website at AAPEX
Not bad for the first day of the show. The Centric Parts family has now earned each of the major awards given away over the years. Technically, Centric Parts had a perfect record this year, as Dan Lelchuk revealed to The Brake Room after the ceremony that this was the only award Centric Parts put an entry in for. With all the effort that went into making the site a reality this year, it was a safe bet the site would come out on top at AAPEX.
SEMA and AAPEX 2009 Begins
October 21, 2009
Team StopTech Drives to Twenty-Five in 2009
The stated goal of the season for Team StopTech, as put forth by StopTech CEO Dino Crescentini who also drives for GMG Racing, had been to accumulate at least 20 combined visits to the podium or pole-position earning qualifiers. Crescentini brought in number 20 by himself when he earned his way to the podium at the Road America Grand Prix. By the end of that mid-august weekend, Team StopTech was up to 22.
A pair of podium visits from Turner Motorsport at the Salt Lake City 200 stop of the KONI Grand Am challenge joined up with GMG Racing’s James Sofronas taking the SCCA SPEED GT season finale at Laguna Seca to ratchet the final 2009 tally to 25 for Team StopTech.
“It has been a fun and remarkable season,” noted Crescentini upon returning to Southern California after the final race. “I think most of us are already thinking about 2010.”
Can Team StopTech match this year’s incredible successes next time around? Stay tuned in 2010.
October 8, 2009
What a Real HOT Lap Looks Like!
September 27, 2009
AMS / NOS Mitsubishi EVO Takes Spring Moutain with StopTech Brakes
The team overcame what would normally be considered a comedy of errors if so much wasn’t on the line. The car severely overheated on Saturday when the alternator bracket broke causing the belt and water pump to stop running. After patching things together for Sunday it was determined that the engine was running on 3 cylinders due to the overheating on Saturday.
Having traveled almost 2000 miles, the AMS/NOS Energy Drink Team wasn't about to give up. Tuner Martin Musial tweaked the tune trying to extract more power out of the hurt engine and a fresh set of BFG tires were put on for the first timed session.
Driver Paul Gerard knew he had to set a fast time right away as the engine problems were probably going to get worse. With only a few hot laps under his belt the whole weekend, Paul laid down a quick 2:18.005 lap. Good thing because after the first hot lap the alternator fix let go right after the start/finish line putting the car out of action. Luckily his time was enough to secure a first place finish in unlimited all wheel drive, 3.5 seconds ahead of the nearest competitor.
The AMS/NOS Energy Drink Mitsubishi EVO X was outfitted with BBKs that includes StopTech performance rotors and the cutting edge StopTech Trophy calipers. AMS has accumulated over 40 victories in road racing and hill climbs in 2008, and looks to best that in 2009. Way to go guys!
September 10, 2009
Team StopTech: Euro Edition
The first success came on Friday when the A3 set the VLN lap record for a front-wheel drive car. During the training session, Christoph Breuer piloted the A3 through the 24.43 km track with a StopTech STR kit installed in only 8:56.487.
At the next day’s VLN race, the StopTech-equipped A3 took the turns to victory in its class. For those of you looking for a quick German or racing history lesson, VLN stands for Veranstaltergemeinschaft Langstreckenpokal Nurburgring and this Wikipedia link should help.
September 1, 2009
StopTech and Power Slot Make a Move at SEMA 2009
Those of you heading to SEMA in Las Vegas this year are, as always, encouraged to stop by the StopTech and Power Slot booth at the show. This year you’ll need to look in a different spot.
The hard-to-get-a-bead-on location of last year has been abandoned for booth #22387 closer to the front of the Hot Rod / Racing / Restoration Hall. Instead of concession stands and communal dining tables, StopTech will be setting up shop in the shadow of Ford Motor Company. That’s a literal statement considering that the 400’ X 55’ Ford Booth is right above where the hall level splits, with StopTech will be right below it.
The meetings, and racing season, are not over yet but it looks like Dino Crescentini’s SCCA SPEED World Challenge car will be parked in the booth. This beautiful GMG Racing Porsche 911 GT3 was rebuilt from the ground up after a crash at Long Beach yet took first place during its next race at Watkins Glen piloted by the StopTech CEO .
If you miss SEMA this year, there will be another video recap posted on the Centric Parts website by the following week. If you are feeling nostalgic for SEMA 2008 and have 5 minutes to kill, check out last year’s video recap…
The news that will be announced at SEMA by StopTech and Power Slot, plus some big news from Centric Parts to be revealed at AAPEX booth #9232 across town, has been ironed out and internally the level of excitement has never been higher for the annual trip to the desert.
August 18, 2009
...and Dino makes 5: Team StopTech Tally Soars
Four of those came from the SCCA SPEED World Challenge, where the Road America Grand Prix (coincidentally presented by StopTech) served as Round 8 of the 2009 season. Stoptech CEO Dino Crescentini made it to the podium along with Charles Espenlaub of Tri-Point Motorsports, who also served up a top qualifying time along with James Sofronas of GMG Racing. (read release)
A whole country (sort of) away, Turner Motorsport was taking the checkered flag with tag-team drivers Matt Bell and Don Salama. Sure it's two drivers but it only counts as one victory for Team StopTech.
Here's a two minute recap. The yellow (some say "gold") beemer in front for most scenes is our boys charging to victory...
That puts the season total to 22, with a long break before we see the last few races of the season.
Is 25 in range?
StopTech Television Commercial
Here it is...
The footage for the commercial was shot at Watkins Glen while, coincedentally, Dino Crescentini was winning the race. Does having a camera on you make you a better driver?
August 13, 2009
Team StopTech Driver Focus: Jason Saini
The victory in his StopTech-equipped Mazda6 added to his lead in the Drivers’ Championship and put Mazda in the lead for the Manufacturers’ Championship. It also pushed Team StopTech to 18 in its “Podium or Pole Position” season, fueled by Saini’s three wins and a third place podium visit for Round 4.
Before going pro in 2004, Saini made his mark as an autocross driver with a nearly 70% winning percentage. He scored back-to-back National Championships in B-Stock in 2003, and A-Stock in 2004. He was the Pro Solo Champion in 2003 where he went undefeated, and has numerous wins in Tour, Pro Solo and Divisional Solo events. He hit the pro scene in 2004 as part of the Mazda Miata Cup pro-series, finishing in the top five in his fourth ever race. He went on finished seventh in the 2004 championship, and fifth in the 2005 championship.
With Saini squarely in the lead just over halfway through his second SCCA season, it appears the sky could be the limit. Keep an eye on this dynamic, gutsy, successful driver.
July 30, 2009
Team StopTech Eyes 20 in "Podium or Pole Position" Season
The season is just beyond the halfway mark and Team StopTech has already amassed 16 podium finishes or pole-position earning qualifying runs. The latest was Jason Saini scoring the checkered flag at the Autobahn Grand Prix this weekend for Tri-Point, but the season highlights keep rolling in.
While a “podium finish” means third place or better, Team StopTech has enjoyed a fair share of first place finishes. The season started with Turner Motorsports KONI Challenge victory at Daytona. GMG Racing answered with James Sofronas winning the SCCA SPEED GT stop at the Long Beach Grand Prix. Tri-Point chimed in with Jason Saini’s SCCA SPEED TC win in New Jersey. Turner answered back with a historic KONI victory at Laguna Seca before StopTech CEO Dino Crescentini took matters into his own hands with a first place SCCA SPEED GT win of his own for GMG Racing at Watkins Glen.
However, the biggest single contributor to the “Podium or Pole Position” success of 2009 has been Matt Bell of Turner Motorsports. Bell has earned pole-position starts for 5 out of 7 KONI races this season in his StopTech equipped BMW M3.
With 16 of these successes already in the books, can Team StopTech make it to 20? This could be the company’s best race season ever!
July 20, 2009
Tune In Alert: StopTech CEO Victory on SPEED Channel
July 10, 2009
Closeup: StopTech CEO's Watkins Glen Victory
A crash during the practice rounds back at the Long Beach Grand Prix took his car out of the running for a few rounds. This was the same car that that opened the SCCA season with a top qualifying time back in Sebring. Up until 4 weeks before the race it was a bare chassis. The crew at GMG Racing gets huge props for knocking the ride back into such great shape that it lands in the winner’s circle, pretty much picking up where it left off.
Here is a one minute clip of Dino’s interview with SPEED Channel moments after winning…
Starting second in his Porsche 911 GT3, Crescentini got the jump on first starting Jason Daskalos’ Dodge Viper, but not as good as teammate Sofronas, who moved his Global Motorsports Group Porsche 911 GT3 to the lead from third on the grid.
Sofronas led Crescentini for the opening four laps before Crescentini put his No. 4 car out front on lap five, out-braking his teammate going into the Inner Loop. That move that earned him the AutoWeek Move of the Race and the victory as he gradually pulled away as Curran and Sofronas traded second place, turning the Fastest Lap of the race with a 1:55.347 (106.114 mph).
It was Crescentini’s second-career win, and came a day after his 49th birthday. He last won a World Challenge GT race at Portland International Raceway for his debut season in 2005.
“I have to credit GMG and especially Steve Ruiz,” said Crescentini, referring the StopTech’s and GMG Racing Team head engineer. “The car has been perfect every time he works on it! He was everything to me. He gave me the car and all I had to do was drive it.””
“Now that was a fun race, running with Dino and Curran, two great drivers, this is what World Challenge racing is all about,” beamed co-teammate and GMG owner James Sofronas. “I had a great start and jumped into the lead for the first 4 laps but I could see Dino had a little stronger car.”
The race will be broadcast Tuesday, July 22 at 2 p.m. (EDT). The SCCA Pro Racing SPEED World Challenge GT Championship next travels to Autobahn Country Club for Round Seven, July 24-26, 2009.
June 24, 2009
Taking Lap Times Seriously
For most, competitive driving conjures up images of whipping around a track wheel-to-wheel or bumper-to-bumper with other cars. The truth is that for most, at some point it’s just going to be you and the car. On most track days, your only bragging rights come from your lap times. For full on races like the SCCA SPEED World Challenge, you first have to get through the qualifier where you are ranked by lap time.
For some, landing a good lap time is part of the overall competition. The recently completed One Lap of America comes to mind, where competitors literally raced across the country with stops along the way for driving challenges such as Hot Laps.
For a select hardcore group of competitors, the lap time is the only true pure measure of a racer. You’ll find many of them in the Redline Time Attack series where head-to-head driving simply isn’t on the menu. It’s a one track, one driver, one car system where drivers get to make timed runs and keep the best lap time at each stop along the series.
The “brake late, finish first” mentality is in full effect at these races with no other cars to bang into, or be banged into by. There’s literally nobody to blame for a blown turn. If you find yourself up against the clock you might want to consider the 75/25 braking strategy that earned the StopTech CEO pole position for the SCCA season opener this year in Sebring.
StopTech-equipped racers are faring well this season with a pair of victories. One at Willow Springs and the other at Thunderbolt. The next stop will be in Nashville on July 25 & 26 if you want to get in on the fun and start tracking the series, or even register to participate.
June 3, 2009
Harman Motive sets The Record Straight at Willow Springs
Harman Motive raised the bar over the weekend with the record-setting performance of their StopTech-equipped 2006 Subaru STi at the Redline Time Attack at Willow Springs International Raceway. Sporting StopTech's new Trophy BBKs they managed a 1:26.417 in the Modified Class, AWD Division and set a record for both.
You can read the press release here but we found a video recap of the team's weekend on vimeo...
Check it out!
May Madness for Team StopTech
Jason Saini rolls into June with the Drivers Championship point lead thanks to a pair of May podium visits on the SCCA Pro Racing SPEED World Challenge Touring Car series. The month started with a first place finish at round three in New Jersey in his Tri-Point Motorsports’ StopTech MAZDA6. He was back on the podium by the end of the month with a third place finish during round four at Mosport International Raceway. Saini’s was joined on the podium at Mosport by Charles Espenlaub, who finished second in his Tri-Point MAZDA6 on StopTechs.
Turner Motorsport stepped up during May and made history as the first E90 chassis BMW to win in Grand Am racing. In only its fourth racing appearance ever, the Turner Motorsport ST class BMW E90 328i with StopTechs piloted by driving team Don Salama and Will Turner claimed the checkered flag at Round 4 of the Grand-Am KONI Challenge at Laguna Seca Raceway. The team got a leg up after Salama earned a pole position start during the qualifier.
May 28, 2009
Rumor: Modified Mag to Break Big StopTech News
Rather than try to cover it up, the word is StopTech copped to the timing snafu and is instead supporting an exclusive first look in Modified Magazine. We also spoke with an editor over at the magazine who was willing to confirm this story. We know they were just closing the issue with an August cover date, which hits newsstands in July. So that's the most likely time we'll find out what's up.
A good guess would be that it has something to do with StopTech’s Trophy Brake Systems (press release / video). Those track-only BBKs premiered with a top qualifying time earlier this year at the first SCCA SPEED World Challenge stop at Sebring.
There has been murmur about a sister program to Trophy but we know that a recent strategy meeting about November’s SEMA show did not include a discussion of Trophy or a sister program. That could mean nothing, or be taken as an indication that it would have already been announced by then. So a mid-summer announcement would make sense, especially with the race season in, um, full gear.
Best bet is to just pick up the magazine. It’s a good rag worth reading if you’re into cars that are cooler after they leave the showroom, which you must be if you are reading this blog.
May 15, 2009
One Lap of America 2009 - A Closer Look
It’s hard enough on the drivers and vehicles covering the distance between the stops, but the need to perform strong at each one is of paramount performance in order to finish amongst the top teams. This year Active Autowerke claimed third place overall and first place with a BMW E46 M3 on StopTech brakes while Team Iron Butt placed 8th overall on StopTech brakes with an Audi S4. Both teams pointed to the brakes as a factor in their success.
“Active Autowerke just started working with StopTech after being in a long relationship with another company for many years. Active was a bit concerned about the brakes when entering the One Lap of America Race, but felt Active made a good decision,” admitted Mike Hugh, president of Active Autowerke. “Active’s intention or goal was not on placing well but on winning or a high podium placement. We were going into this venue to make a statement that the Active Autowerke system is proven, reliable and the only true choice for BMW M3 performance enthusiasts.”
When asked about how the brakes performed, Hugh beamed “The driver, Catesby Jones, said that the StopTech brakes worked really well enabling him to dive deep into the corners before applying the brakes. This enabled the Active BMW to make up time and help gain valuable points. Catesby said the brakes were not a concern and performed flawlessly.”
This was the first year that Team Iron Butt, which placed 8th overall out of over 60 teams, rolled with StopTech. “The brakes worked beautifully… especially at Daytona and Sebring, where the needle on the speedometer tends to drift into a range that’s seldom seen,” was the final feedback from team driver Michael Babcock.
Babcock knew his team had a new edge going into the event after some pre-race testing of the new StopTech brakes. “We spent the day at High Plains Raceway shaking down the car… today I’ll be having my eyeballs reinstalled back into my skull. Over the years, I’ve been conditioned to drop anchor at the 5 marker, and hope for the best. Now I’m into the 2’s… simply amazing!”
Babcock comments speak to what this blog and most drivers have been extolling for years. Being able to brake late in turns shaves valuable seconds in a race or time trial situation. For a tip on how to work that more to your advantage, take a look at this post from race car driver and StopTech CEO, Crescentini.
Congratulations to all the teams who embarked and completed the stellar challenge that was the 2009 One Lap of America. You can learn more about the race at http://www.onelapofamerica.com/.
April 28, 2009
Video Recap - Long Beach Grand Prix
Centric Parts has posted a video recap of what StopTech was up to at the 2009 Long Beach Grand Prix. You can watch it here or head on over to the Centric Video Vault to see it along with their other videos.
The Centric Video Vault launched late last year and includes a recap of SEMA/AAPEX 2008 and a sneak preview of the Trophy Big Brake Kit, the racing brake system from StopTech that's been making news and turning heads on the SCCA circuit.
April 24, 2009
Long Beach Grand Prix wrap up
The SCCA race wasn’t the only one with a winner’s circle represented by StopTech. The Pro/Celebrity Race held a day earlier on Saturday saw Hollywood superstar Keanu Reeves and racing legend Al Unser Jr. each win their category in race-ready Scion tCs with StopTech brakes. Of course, all racers were in identically equipped vehicles including Adrien Brody, Carlos Mencia, Alex Trebek and more., so the odds of a StopTech victory were guaranteed.
April 15, 2009
StopTech brings Stars to a Stop at the Toyota Pro/Celebrity Race
All of the identical race-ready Scion tCs in the Toyota Pro/Celebrity Race as part of the 35th Toyota Grand Prix of Long Beach this weekend will feature brakes from StopTech. The race on April 18, 2009, entails a wide range of celebrity drivers raising funds for charity including Keanu Reeves, Adrien Brody, Alex Trebek, Carlos Mencia and more.
It’s the world’s longest-running and most prestigious celebrity racing event. The Toyota Pro/Celebrity Race pits popular personalities against professional racers for a 10-lap sprint around the 1.97-mile downtown Long Beach street circuit.
The Toyota Pro/Celebrity Race is just one of six races that are part of the 35th Annual Toyota Grand Prix of Long Beach, which runs from April 16-19. Centric Parts CEO Dino Crescentini, which includes the StopTech brand, also drives for GMG Racing and will participate in the SCCA SPEED World Challenge Series race. That race is the final event of the weekend on the 19th. The weekend also includes two free concerts, lifestyle events and is open to the public. Visit http://www.lbgp.com/ for race weekend information.
Each Scion tC in the 2009 Toyota Pro/Celebrity Race will benefit from StopTech’s patented caliper bridge design along with two-piece rotors that make use of StopTech’s patented AeroHat and AeroRotor technologies. The rock solid calipers and dramatically increased cooling airflow provide shorter stopping distances, better brake modulation, and virtually eliminate brake fade.
This year’s field is comprised of 18 drivers including Hollywood superstar Keanu Reeves, Academy Award winner Adrien Brody, Raven-Symoné from “That’s So Raven” five-time Emmy award winning “Jeopardy!” host Alex Trebek, Mary Lynn Rajskub from the FOX television series “24,” Tim Daly from ABC’s “Private Practice,” Eric Close from “Without a Trace” on CBS, comedian Carlos Mencia, two-time Indianapolis 500 winner Al Unser, Jr., and more.
This year’s event will benefit Miller Children's Hospital at Long Beach Memorial Medical Center, California’s largest full-service children's hospital, and Children's Hospital of Orange County, which was the county’s first children’s hospital.
March 23, 2009
Race Report: StopTech CEO earns SCCA Pole Position
Trophy BBKs, first announced late last year at the Performance Racing Industry show (watch video / see news item), feature ultra-lightweight racing calipers in four- or six-piston configurations providing a 20-percent weight reduction without sacrificing stiffness or performance. Full floating versions of StopTech’s patented AeroRotor/AeroHat two-piece rotors eliminate pad knock-back and increase cooling airflow by 15% for consistent performance and pedal feedback under the unique combination of hard cornering and braking found on the track. These BBKs sport a “natural” finish for an attractive in-wheel presentation and also include billet aluminum mounting brackets with stainless steel caliper studs and DOT-compliant stainless steel braided brake lines. Trophy BBKs make no compromises found on hybrid systems designed for both street and track.
March 19, 2009
TrACkTICS: Dino’s 75/25 rule for braking on the track
Any of you who read the recent “Science of Stopping” post from Steve Ruiz about the reality of balanced brakes probably got a bit of an eye-opener on the complex physics behind slowing down a vehicle. His insights focused on the effort that goes into the brakes long before the car ever hits the pavement.
Now imagine yourself behind the steering wheel at over 100mph barreling down on a sharp turn that is only a few dozen yards away. Throw another car right behind you and maybe another off to your side and you get an idea of what I face over a thousand times during the racing season as a driver for the Global Motorsports Group racing team in the SCCA SPEED World Challenge series. The concept of “balance” becomes very dynamic on the track.
Perhaps no skill is harder to execute perfectly on the track than slowing a race car at the limits of its braking performance. Braking changes the race car's weight distribution, posture, and handling characteristics. Do it right and you gain valuable time on the competition. Do it wrong and that podium finish gets farther and farther away. Do it really wrong and… well, you have probably seen the footage of what happens.
Probably the first lesson we learn, and one I would like to impart to you, is that the most efficient way to slow a car is in a straight line. This is when the car's weight is evenly distributed to both sides. The mission here is to complete as much of your braking as possible before commencing the turn.
When braking and turning at the same time, neither braking nor cornering occurs optimally, creating a true lose-lose situation. So getting as much of the braking underway as possible before the turn will pay dividends that can translate into victory.
This may create a bit of a disconnect for some of you. Cutting your velocity before the turn seems like a slow strategy in a speedy sport, but this is where having great brakes comes in. The shorter potential stopping distance of racing brakes and tires allows us to start braking much closer to the turn and still get our speed down to a manageable level before we need to move the steering wheel. Racers look to racing brakes for the ability to brake late so they can keep their hard earned momentum as long as possible.
The technique required is to very quickly get your brakes to the limit to start the deceleration, then ease back a little off the brake pedal as you start the turn until you are a quarter of the way into it.
Dino Crescentini races for GMG Racing and is the CEO of Centric Parts, which includes the ultra-performance StopTech brand
March 15, 2009
Centric Celebrates Dual Award Wins
Centric Parts also earned a 2008 Vendor Excellence Award from Monro Muffler Brake, Inc., a leading provider of automotive undercar repair and tire services with over 700 locations across the eastern United States. The awards are given out annually to high-performing companies that are reactive to Monro’s needs with a two-way approach to working together to build business.
February 25, 2009
The Science of Stopping: Balanced Brakes
February 24, 2009
The Centric Story
As the presenters of The Brake Room blog, it seems fitting to take a closer look at Centric Parts.
Centric Parts, which includes the StopTech and Power Slot divisions, is a leading manufacturer and supplier of aftermarket brake components and systems for everyday cars, performance duty vehicles and ultra performance vehicles. Centric continually innovates significant improvements to brake technology for the street and track, having earned four patents along the way. Centric’s brake pads, such as the PosiQuiet line of premium Metallic, Ceramic and Extended Wear formulas, provide superior performance, quality and value.
The company was founded in 2000 in Southern California and has enjoyed solid growth every year since. Today the company operates multiple warehouse and manufacturing facilities totaling 438,000 square feet and exceeding 500 employees.
Centric’s executives bring with them extensive experience and insight. Dino Crescentini, CEO of Centric Parts has several successful aftermarket companies under his belt as founder and senior executive, including Autospecialty and StopTech and has been a race car driver for the last three decades. He currently races as part of the SCCA SPEED World Challenge Championships on the Global Motorsports Group team. He will be a regular contributor to The Brake Room during the racing season.
Dan Lelchuk, president of Centric Parts, started in high school with a job at a small auto parts store and has been part of the auto aftermarket business ever since, holding positions with several import parts suppliers including Beck Arnley and Brembo as well as also having worked with Crescentini at Autospecialty. Dan will also post to this blog from time to time to offer a Centric view of the industry plus share some news about the company activities.
Stephen Ruiz, Centric Parts’ Director of Engineering and a recognized industry expert, comes with over 20 years of brake and friction materials experience as well as race car design, engineering, and manufacturing. Steve will begin a regular "Science of Stopping" collumn on this blog starting later today.
The company is rounded out with skilled and seasoned experts from across the industry. This encompassing knowledge of the industry brought by the executive team is further expanded on through Centric’s dedication to research and development. The company has one of the industry’s best programs for tracking and cataloging original equipment, and devising quality aftermarket and OE parts for consumers, mechanics and car makers.
Centric’s catalogs, a practical standard in the industry, now boast over 40,000 braking system parts supporting nearly every make and model from passenger cars to medium duty trucks manufactured since 1937. In the process, the company has earned a string of braking technology patents, has been repeatedly awarded by the Friction Materials Standards Institute for catalog and program excellence, and has earned the highly coveted TÃœV approval on several big brake kits.
Originally focusing on replacement parts for everyday use, Centric parts has aggressively expanded into the performance market by acquiring StopTech as the ultra-performance division in 2006 and Power Slot in 2007 as the performance division.
February 23, 2009
Centric CEO suits up for SCCA Racing Season with Global Motorsports Group
Dino Crescentini, CEO of Centric Parts, will once again ride with Global Motorsports Group (GMG) for the SCCA Pro Racing SPEED GT World Challenge Series when the 2009 season kicks off at the Sebring International Raceway in Florida on March 18-20. This will be his first race since Crescentini was one of three drivers on the team that won the Baja Challenge at the grueling Baja 1000 late in 2008.
With that victory under his belt, Crescentini is optimistic about the 2009 SPEED GT season. “This will be GMG racing’s first full season with Stephen Ruiz, StopTech’s Director of Engineering, as the team’s Head Engineer,” stated Crescentini. Ruiz assumed the role late last season, followed by some of the GMG’s best races. “Steve Ruiz is a magic ingredient that can transform the car from something you fight into something that works with you as a driver, which is key when driving an agile Porsche against the more horsepower driven competition found on the SPEED GT tracks,” he added.
- Sebring International Raceway in Florida (March 18 – 20)
- The Grand Prix of Long Beach in California (April 17 – 19)
- Thunderbolt Raceway in New Jersey (May 1 – 3)
- Mosport International Raceway in Canada (May 15 – 17)
- Watkins Glen International in New York (July 3 – 5)
- Autobahn Country Club in Illinois(July 24 – 26)
- Mid-Ohio Sports Car Course in Ohio (August 7 -9)
- Road America in Wisconsin (August 14-16)
- Road Atlanta in Georgia (September 23 – 25)
- Laguna Seca Raceway in California (October 9-11).
The races will be broadcast on SPEED Channel.
Crescentini will start contributing his racing insights to The Brake Room blog here next week, and we will feature race reports and in-car footage throughout the season.
Related links:
February 13, 2009
Centric Muscles Past 40,000 Parts
Posted by The Brake Room staff
As first reported in Aftermarket News, Centric Parts has cruised to the 40,000 parts milestone with the release of big brake kits for the SRT-8 and R/T versions of the 2009 Dodge Challenger. This is a fitting product to cross the line with, considering the company's recent focus on muscle cars including kits for the Charger and projects with Roush and SMS.
Many notable product releases from Centric Parts throughout 2008 fueled the company’s march to the 40,000 parts achievement. These included StopTech’s track-only Trophy BBKs for serious racing performance (click here for video preview of Trophy BBK) as well as Power Slot’s award-winning Power Alloy rotors which feature superior performance and durability in an entry-level, single-piece design.
Centric Parts’ expansive catalog now boasts over 40,000 braking system parts supporting nearly every make and model from passenger cars to medium duty trucks manufactured since 1937.
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February 10, 2009
Turner Motorsport Scores Victory at Daytona
Team StopTech, which is itself not an actual race team, consists of the select production based race cars from the Tri-Point Engineering, GMG Racing and Turner Motorsport teams competing on StopTech performance brakes in the Grand-Am Koni Sports Car Challenge Series and the SCCA Pro Racing SPEED World Challenge Series. Both series are broadcast on SPEED channel throughout the year.
The famous Daytona International Speedway challenges racers with a 3.56-mile, 12-turn course that requires precise braking and control to capitalize on its selection of hairpin turns. The winning No. #96 StopTech Brakes BMW M3 from Turner Motorsport pulled 2:01.046 on its fastest lap during the 74 lap race that kicked off the 2009 Koni Challenge Series on January 23, 2009.
The win was Auberlen's 12th in Koni Challenge racing and second in the last three races going back to last year. It was co-driver Matt Bell's first win among the ranks of professional racers. Bell drove the first part of the race then handed the reins to Auberlen during one of the race's cautions.
Heads up: The Brake Room is planning some special coverage of the Long Beach Grand Prix this April. Stay tuned for more info.