2011 SEMA Show Shines Spotlight on Centric

Besides our Centric Parts President winning Person of theYear from the AIA, a number of vehicles wearing Centric, Power Slot and StopTech brake components took home honors at SEMA 2011, held in Las Vegas the first week of November. Although we are still a relatively young company, it was interesting to note the number of high profile projects that featured our products.

Take the yellow and blue Turner Motorsport Grand-Am GS Champion BMW M3, for instance. It was the vehicle we chose to display in our booth as it really represents what StopTech is all about. Building brake systems for high performance street use and production-based racing applications is our forte. Whether it was a street-driven sportscar or one that consistently wins races, we were the top choice for many show cars this year.

 

Very high profile vehicles wearing our brakes included the 1,004-hp Bisimoto Honda Civic Si that was best in class, the Mishimoto 370Z live art car project that had tons of celebrities and regular folks alike coloring on it with sharpies in one of the most visited interactive displays at the show and Mark Stielow's "Red Devil" Optima Ultimate Street Car Camaro.

 

The major manufacturers at the show also spotlighted some of our products. Mazda used our brakes on its 20th anniversary MX-5 Super20 concept, the best-in-class Scion iQ was the one done by Jon Sibal and it prominently featured our BBK, Toyota is using our brakes on its Daytona 500 Pace Car Camry, and Lexus showed off its new F-Sport GS, plus a Five Axis version of that all-new GS as well as a slick CT200h Hybrid - all wearing brakes done by StopTech.

Just up the steps from our own booth was the Ford display, which this year celebrated 100 years of Ford Racing. Amidst the legendary Ford powered race cars on display was a large selection of Ford Focus tuner cars and concepts. While every one of them had some great details, the two that got singled out by Ford in its design awards presentation were the two wearing StopTechs - the COBB Tuning race car and the Roush street car.

 

There was a huge selection of Mustangs at SEMA again this year, but a few that stood out were the new Petty Mustang, the design award-winning CorteX '66 Mustang Optima Ultimate Street Car in the massive Spectre booth, a Magnuson Supercharger Mustang, Paul Brown's World Challenge GTS championship winning car and the Trufiber Shelby GT500 Mustang - all wearing StopTech components.

 

Besides the awesome Turner BMW in our booth, we also had StopTech components on plenty of other notable show vehicles, including a grassroots NASA ST-2 E46 BMW M3 driven by Ron Ballard  plus a Formula Drift Nissan 350Z driven by up-and-comer Patrick Mordaunt, an old-school Bisimoto Porsche 911 Turbo, Hasport Motorsports Eibach CR-Z, a wicked looking AMS SR750 Porsche 997 Turbo, a slick Platte Forme E92 M3 street car, the old/new ICON Bronco and a Nissan Armada that drew eyes straight to its StopTech BBK due to its clean design and massive open wheels that spotlighted the brakes nicely.

2011 was another great year for StopTech, Power Slot and Centric Parts at SEMA. Besides all of the great show cars wearing our products, we also introduced our new line of high performance and racing brake fluid, our all-new StopTechwebsite, Centric high carbon rotors, and announced that our patented AeroRotorsare now 100 percent Made in the USA. Thanks to all of you who stopped by to say hello, and to all of you customers who made the choice to use Centric products on your street, track and show cars.