Presented by Centric Parts and its StopTech performance and racing division

July 30, 2012

What do all those brake terms mean?

Centric Parts just updated our glossary of braking terms, which defines dozens of terms that you may encounter when talking about brake components, systems, operation, installation, upgrades and more. The newest version of the glossary is available today on our website, under the tech support tab at the top. The glossary is posted online and also available for download as a pdf, in English or Spanish.

"The Glossary is the most complete documentation of its kind available anywhere and features detailed explanations of braking systems, components, processes, testing protocols and more," according to Centric President Dan Lelchuk. "The Glossary is a great educational tool and should be on the required reading list for counter people, sales people and technicians."

At Centric, we pride ourselves on being not only a great brake supplier and manufacturer, but also one of the best educators about brakes, providing our customers with not only the glossary, but also an extensive list of technical white papers, technical guides, wheel fitment charts and more on our website. In addition, we have a tech support line that has handled tens of thousands of calls in the past several years - most about our products, but many about competitors' products as well.

Not only that, but Centric also contributes our expertise for magazine articles, web posts, TV shows, radio programs and more on a regular basis, to teach the public about proper brake operation and safety. This all works to help us achieve our goal of helping people better understand their brakes so they can make better, more informed decisions about one of the most important systems on their cars.

July 2, 2012

Now That's Dedication

Here's a great illustration of true dedication from a member of the extended Centric Parts family. Robert Geist, a member of the sales force at Parts Authority in Phoenix just got in touch to share the news that he had recently received his new personalized license plates. The new Arizona plate proudly reads, "Centric."

How cool is it to work for a company that makes distributors want to advertise your name on their personalized license plate? We see this kind of dedication from our employees and sales force in many different ways, but this being a distributor, we were truly humbled and we had to share.

Apparently Robert has been a longtime believer in Centric and its products, being known to wear a Centric cap wherever he goes. The new license plate really shows how deep-seated his dedication is. It's flattering, but not really surprising, to see this level of enthusiasm for Centric Parts products. Once they've tried Centric, it's hard to get people to switch to anything else!