Presented by Centric Parts and its StopTech performance and racing division

July 2, 2012

Now That's Dedication


Here's a great illustration of true dedication from a member of the extended Centric Parts family. Robert Geist, a member of the sales force at Parts Authority in Phoenix just got in touch to share the news that he had recently received his new personalized license plates. The new Arizona plate proudly reads, "Centric."

How cool is it to work for a company that makes distributors want to advertise your name on their personalized license plate? We see this kind of dedication from our employees and sales force in many different ways, but this being a distributor, we were truly humbled and we had to share.

Apparently Robert has been a longtime believer in Centric and its products, being known to wear a Centric cap wherever he goes. The new license plate really shows how deep-seated his dedication is. It's flattering, but not really surprising, to see this level of enthusiasm for Centric Parts products. Once they've tried Centric, it's hard to get people to switch to anything else!