Presented by Centric Parts and its StopTech performance and racing division

October 23, 2014

Look for Pink Calipers to Support Brakes for Breasts in October

Centric Parts Sales Rep, Shane Brown, came to us with a rather unusual request a few weeks ago. He wanted a dozen brake calipers… painted pink. While we were tickled pink to help him out, we just had to know the whole story behind the request. It turns out it’s a great story about an even better cause.

Shane ordered the pink calipers to help support Brakes for Breasts, a movement that has been supporting The Cleveland Clinic Breast CancerVaccine Research Fund since 2011. Dr. Vincent Touhy and his team of researchers at The Cleveland Clinic have successfully tested a breast cancer prevention vaccine in their lab and are working to move the testing to human trials soon. They hope that the vaccine will “Put the brakes on breast cancer.” And it’s easy for all of us to help.

All October, during Breast Cancer Awareness Month, participating auto repair shops are offering free brake pads during every brake service, with customers only paying for the labor and associated parts. It’s a pretty good deal for customers but also for the Clinic, because 10% of those brake service fees go straight to Dr. Touhy and his team.

To help promote the program, Shane is holding clinics at several Centric customers in his region and loaning out the pink calipers to display at 7 different locations. But the promotion isn't limited to just a few shops in that area. There are hundreds of shops and stores participating in the program across the country. And just like almost everything else…there’s an app for that. Just search for Brakes for Breasts in the AppleApp Store or on GooglePlay and you’ll find the free app. It will give you some background information on the program and how to donate, plus a directory of participating shops and stores in 28 states.

With Winter approaching, it’s probably a good time to have your brakes checked, and Brakes for Breasts makes it an even better proposition in October, so get out there and help support this great cause.