Presented by Centric Parts and its StopTech performance and racing division

November 23, 2009

StopTech turns virtual heads in Forza Motorsport 3

Perhaps the most common car at SEMA this year was a virtual one.

Several booths turned into arcades with playable displays of racing videogame Forza Motorsport 3 for the Microsoft Xbox 360. Whipping by too fast to notice unless you are looking for it is the StopTech logo adorning the race barriers.

One helpful reader sent this photo in...

Don't try this if you happen to spot a StopTech logo during your real track day.

Some displays went overboard with their affection for Microsoft, including this Toyota's Tacoma All-Terrain Gamer (ATG) concept which features four on board Xbox 360s...

FYI - were still editing out footage from SEMA but look for something new in the Centric Parts YouTube channel in December.

Happy Thanksgiving!